It was originally built in 1956 for Johnny Reb's Chick, Chuck and Shake, itself a great name. It was eventually sold to a KFC franchise and is considered a great way to direct people, i.e. "take a left at the Big Chicken" or "about two miles past the Big Chicken". When a big storm damaged it and there was a threat of the structure being taken down, many folks came to its defense, not the least being pilots from the nearby Dobbins Air Reserve base, who used it as a visual marker.
So you know, the beak opens and closes and the eye rotates around. Funny, slightly odd and perfectly awesome.
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